
Check out this massive light-up billboard ad for Foursquare and American Eagle Outfitters, shot in Times Square (via Mashable).
That’s something most tech startups don’t get, especially for free.
But isn’t American Eagle — the store whose billboard that is — supposed to be in the Shopkick camp? (A sort-of-rival mobile app.)
Looks like big retailers aren’t going to be loyal to any one of the mobile shopping/check-in apps, and will experiment to see what works best for them.
Makes sense, especially if they have no equity stake in the apps/companies they’re supporting.
Sun 29 Aug
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