I cut, paste, and edit my computer life, operate email, write software, and invest. I have great expectations for tomorrow. Until then, my main goal is to be a positive influence on the lives of the people I love and fully participate in this mystery we call .... life.
NEW YORK (AdAge.com) — Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don’t expect “Meet iPad” to do huge numbers on the web.
While other big-budget TV marketers have taken to flogging their TV ads using social tools on YouTube, Twitter and elsewhere, Apple’s strategy is decidedly retro. For Apple, it’s all about driving viewers to Apple.com, and a potential sale; dissemination of the video itself is secondary.
From TechCrunch: More bad news for an already bullet-riddled MySpace: three key employees have left the company to join Gravity, a cross-town startup founded by former MySpace COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto.
Continue reading at TechCrunch»
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At least, that’s what he’s telling us.
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In mid-February, an ex-AOLer named Jason Munson threw a big party for for his former colleagues at Jackson’s in the Reston Town Center in Reston, Virginia.
The “Aol. Reunion” was one in a series of parties Jason’s put together since February 2009.
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“The fact of the matter is that newspapers have never made much money from news,” wrote Google’s chief economist Hal Varian on the Google Public Policy blog.
Print newspapers traditionally “made money from the special interest sections on topics such as Automotive, Travel, Home & Garden, Food & Drink, and so on. These sections attract contextually targeted advertising, which is much more effective than non-targeted advertising.” But as newspapers lost their grip on advertisers and…
Those wily folks at Engadget landed an internal Verizon memo about the iPad.
In it, Verizon tells its employees that despite AT&T having the exclusive wireless rights to the device, “it’s an opportunity for [Verizon Wireless]!”
How so? Verizon can sell more MiFi wireless devices. (MiFi is a little gizmo that acts as a wireless router anywhere Verizon’s 3G is available.)
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AOL ad sales are in quiet chaos thanks to January layoffs and a subsequent re-org that CFO Artie Minson says resulted in 80% of accounts switching hands.
Analyst Douglas Anmuth of Barcalys Capital says this situation — bad news for AOL — is one of four reasons to bet on Yahoo, even as it cedes search share to Microsoft.
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From USA Today: Facebook thumped it, and Twitter threatens it as a source for entertainment news and real-time searches.
But MySpace, nestled in the entertainment capital of the world, thinks it can survive — even thrive — as a repository for all things music, Avatar and Twilight for the under-35 crowd.
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Another month, another weak search performance from Yahoo.
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